Ethicon — anatomical simulators · j&j
Development of anatomical simulators and visual solutions applied to surgical training, medical-device validation, and specialized communication for Johnson & Johnson's Ethicon line.
A brief with no available suppliers.
The project emerged from the need to develop functional anatomical simulators for specialized medical training. At the time, no suppliers — local or international — could produce this kind of solution under the specifications required for clinical testing and technical training.
The challenge meant researching materials, developing functional anatomical geometries, and translating complex medical concepts into physical structures able to withstand suturing, cutting, and surgical-device validation.
Anatomical design and material exploration.
We developed foam and gel anatomical simulators representing organs such as the heart, lung, kidney, and intestines, using materials that replicate elasticity, density, and surface behavior close to biological tissue.
The process spanned visual conceptualization, cutting, production, physical validation, and functional adaptation for different clinical training scenarios.
The simulators were used in medical education, surgical training, and validation of Ethicon suturing and sealing devices — alongside visual communication support and pieces for Johnson & Johnson training programs.
Training. Precision. Real results.
Development of anatomical simulators and visual solutions applied to surgical training, medical-device validation, and specialized communication for Johnson & Johnson's Ethicon line.
- Anatomical design
- Material research
- Foam & gel production
- Clinical validation
- Visual communication
- Signage & activations
A brief with no available suppliers.
No suppliers — local or international — could produce functional anatomical simulators under the specifications required for clinical testing and technical training. It meant researching materials, developing anatomical geometries, and translating complex medical concepts into physical structures able to withstand suturing, cutting, and device validation.
Material that behaves like tissue.
Foams and gels selected to replicate the elasticity, density, and surface behavior of biological tissue — each piece starts as a calibrated block and ends as a functional anatomical geometry.
Anatomical design, from block to organ.
Foam and gel simulators representing the heart, lung, kidney, and intestines: visual conceptualization, cutting, production, physical validation, and functional adaptation for different clinical training scenarios.
Clinical training in controlled environments.
The simulators were used in medical education, surgical training, and validation of Ethicon suturing and sealing devices — functional testing and controlled practice for healthcare professionals.
Visual communication for medical environments.
The project also covered visual communication, brand experiences, printed pieces, signage, and activations for Johnson & Johnson's training programs and corporate positioning.
Serial production, ready to ship.
Batches of simulators produced, packed, and labeled for delivery to Johnson & Johnson — the answer to a brief that began with no available suppliers.
Functional solutions where none existed.
Functional anatomical solutions delivered for specialized medical training in a context with no suppliers able to meet the technical requirements. The pieces enabled validation, training, and clinical communication for the Ethicon line.