PRJ—06 / 2021CorporateCorporate branding
Symrise — corporate branding
Corporate branding development — visual system, applications, and usage guides for Symrise's regional operation.
ClientSymrise
IndustryCorporate branding
Year2021
RoleDirection + design
ScopeFull system
Context001
Challenge
A global brand with local rhythm.
The global Symrise brand had clear standards, but the regional operation needed applications specific to the Colombian and Latin American context.
The brief: a branding development respectful of the global standard but with its own life in the local operation.
Approach
Extend, not replace.
We worked on the fundamentals of the global system and built specific applications — pieces, materials, regional guides.
The result: the brand stays globally recognizable and locally useful at the same time.
Gallery002
Result · Sustained branding
Branding sostenido
Global brand, local operation.
Regional applications coherent with the global system, operational materials ready for use, and documented extension guides.
Credits003
DirectionÓscar · Grafismo Comunicaciones
BrandingEditorial team · Grafismo
ValidationSymrise regional team
ProductionCertified vendors · CO